Jeanine Poggi April 05, 2018 Spanish-language TV has been a complicated space for many U.S. advertisers: There’s too little understanding of the Hispanic consumer, and the language barrier prevents many chief marketing officers from appreciating the cultural relevance of programming they way they easily recognize the buzz around an English-language show like “This Is Us.”
April 26, 2018 Streamline Publishing’s Radio + Television Business Report is pleased to announce the launch of a weekly series of audio podcasts designed to educate and inform radio broadcasting companies on the continued strength of Hispanic-targeted AM and FM radio stations across the United States. The Hispanic Radio Podcast is a weekly audio broadcast between…
Garett Sloane | April 20, 2018 Facebook will try more pre-roll video ads to help publishers make money. Facebook will try more pre-roll video ads to help publishers make money. Credit: Illustration by Tam Nguyen/AdAge Facebook will show pre-roll ads—commercials ahead of videos—in more places on the social network.
NBCUniversal Telemundo Enterprises said the theme of its upfront presentation this year is “Beyond Language. Powerful Consumers.” Telemundo and Universo will be part of NBCUniveral’s all-encompassing upfront presentation May 14 at Radio City Music Hall. Later that evening, Telemundo will present a concert for advertising clients and business partners featuring J Balvin at The Park…
15 latinas que están transformando Estados Unidos En el Día Internacional de la Mujer, te invitamos a que leas los perfiles de estas 15 mujeres innovadoras. Para producir la lista, un equipo de periodistas de Univision indagó sobre quiénes eran las motivadoras de cambio de muchos sectores. También pedimos opiniones a varias organizaciones latinas. La…