TV Advertising’s Evolution in 2018

Kevin O’Reilly, CTO at TV Squared | 01/04/2018 When the 3D TV revolution ended at the start of 2017, some pundits, who’ve long predicted the death of TV itself, were convinced this was the final death knell. But it wasn’t. Instead of fading out, TV flourished. Much of this was down to TV’s recent evolution into…

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Entravision Communications Corporation Announces Affiliation Partnership for KMCC-TV Las Vegas with Azteca America

TV News Desk | Apr. 23, 2018 Entravision Communications Corporation(NYSE: EVC), a diversified media company serving Latino audiences and communities, announced today an affiliation partnership for Entravision’s KMCC-TV with Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE: HCHC). Starting today, KMCC-TV will air all current Azteca…

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TV’s battle for Hispanic ad dollars is getting more intense

Jeanine Poggi  April 05, 2018 Spanish-language TV has been a complicated space for many U.S. advertisers: There’s too little understanding of the Hispanic consumer, and the language barrier prevents many chief marketing officers from appreciating the cultural relevance of programming they way they easily recognize the buzz around an English-language show like “This Is Us.”

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