Industry News

TV News Desk | Apr. 23, 2018 Entravision Communications Corporation(NYSE: EVC), a diversified media company serving Latino audiences and communities, announced today an affiliation partnership for Entravision’s KMCC-TV with Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE: HCHC). Starting today, KMCC-TV will air all current Azteca…

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Jeanine Poggi  April 05, 2018 Spanish-language TV has been a complicated space for many U.S. advertisers: There’s too little understanding of the Hispanic consumer, and the language barrier prevents many chief marketing officers from appreciating the cultural relevance of programming they way they easily recognize the buzz around an English-language show like “This Is Us.”

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Garett Sloane | April 20, 2018 Facebook will try more pre-roll video ads to help publishers make money. Facebook will try more pre-roll video ads to help publishers make money. Credit: Illustration by Tam Nguyen/AdAge Facebook will show pre-roll ads—commercials ahead of videos—in more places on the social network.

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NBCUniversal Telemundo Enterprises said the theme of its upfront presentation this year is “Beyond Language. Powerful Consumers.” Telemundo and Universo will be part of NBCUniveral’s all-encompassing upfront presentation May 14 at Radio City Music Hall. Later that evening, Telemundo will present a concert for advertising clients and business partners featuring J Balvin at The Park…

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