by Dhruv Grewal, Cinthia B. Satornino, Thomas H. Davenport and Abhijit Guha Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, opportunities, and challenges. Because it produces various forms of content, marketers often view it as a powerful…

How Should Gen AI Fit into Your Marketing Strategy?
- Posted by: m2advertising
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