by Dhruv Grewal, Cinthia B. Satornino, Thomas H. Davenport and Abhijit Guha Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, opportunities, and challenges. Because it produces various forms of content, marketers often view it as a powerful…
Henry DeVries Contributor What lies ahead for marketing in 2023? I polled several marketing experts to get their forecasts. Author Lisa Apolinski, nicknamed America’s digital content futurist, runs an agency called 3 Dog Write. During an in-person interview, she predicted the following. 1. Managing digital expectations: “The customer experience has progressed to include all digital aspects….
3 Ways Content Marketing Can Help Grow Your Small Business Photo credit Oko_SwanOmurphy/Getty Images By Lori Melton, Small Business PulseJune 5, 2019 11:00 am In today’s high-traffic digital highway, potential customers must sift through scores of emails, ads, and coupons to filter out useful information. How can small business owners stand out from the bogged-down digital news…
The Future Of Digital Marketing In B2B Lies In These Three Ideas Hamid Ghanadan Forbes CouncilsForbes Agency Council CommunityVoice There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and…
3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers Brands need to understand the ‘ambicultural’ movement By Carlos Diaz|Date: Jan. 08, 2019 It’s an entire segment of consumers that goes largely ignored.Getty Images Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S….